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| Shave and a haircut: A brief history of modern barbering In Barber Shop History and
Antiques, Christian R. Jones reckons the golden age of
barbering as stretching from 1880 to 1940. A. B. Moler opened his
first barber college in 1893. Hair tonics were previously made from
carefully guarded formulas and dispensed from ornate decanters. Moler's
students learned both how to make tonics, shampoos, and other
grooming aids, and how to sell them in their shops. Trained in all
aspects of barbering, fresh out of the college they found work in
established shops.
F.W. Fitch, who would become known
as "the Shampoo King", sold his Ideal Dandruff Remover Hair Tonic
through barber shops. Many other tonics of the time consisted of up to
95% poisonous wood alchohol, which Fitch was convinced was the cause of
many scalp and hair problems. In 1906, Congress passed the Pure Food
and Drug Act, outlawing wood alchohol, and Fitch's sales skyrocketed.
His tonic was used in conjunction with Fitch's Ideal Shampoo Soap,
which he later combined into Fitch Dandruff Remover Shampoo.
Fitch and Moler worked to raise the
barbering profession. Railroads brought expansion and 15 chair city
shops became common. Improvements in sanitation, plumbing, and
electricity helped to create "gentlemen's grooming and social
institutions where amiable, polite conversation was anticipated nearly
as much as the services rendered", as Christian Jones notes. You could
also have your top hat ironed at these
lavish salons, sometimes called shaving parlours, and they were awash
with various
scents from tonics, shaving cream, after shave, and cigar smoke.
In 1904, mass production began on
King Camp Gillette's safety razor, which would soon overtake straight
razors, and spell the end of the barber shop shave. The U.S. government
issued both straight and safety razors to troops in World War I.
Tonic bottles were used during
Prohibition to smuggle bootlegged alchohol. Tonic manufacturers and
barber supply dealers had licenses to draw alchohol to make tonic, but
how much they could draw was based on use and sales.
Bootleggers would buy the alchohol from the dealers. This clever ruse
required refilling empty bottles with fake tonic to be sold through the
barber shop. Fitch created bottles with shaker holes too small to be
refilled, although ads claimed the reason was to "eliminate spilling
and wasting".
After the crash of 1929, and
throughout the Depression, many men could scarcely afford even a
haircut, and shops declined in size, services offered, and decor. WWI,
WWII, and the Korean War, also greatly decreased the number of
customers. Sears and other retailers began selling home haircut kits,
with electric clippers, which furthered the decline.
Brylcreem, invented in Britain, was
issued to G.I.s, and also became popular stateside. Available in
stores, it was also used and sold by barbers. In the U.K., it was a
verb, with adverts urging gents to "Brylcreem your hair". Wildroot
Cream Oil, invented in the states, went head to head with Brylcreem
(literally) in ads, stores, and barber shops, as the epitome of good
grooming. Both became so popular that competing brands, such
as Vitalis and Vaseline, famous for their liquid tonics, also made hair
creams, or cream hair
tonics, as they were usually known.
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Above, top to bottom: barber shop
aboard ship; Regimental barber shop; Navy Recruit Depot Barber Shop;
Navy Exchange Barber Shop.
Right: top to bottom: 1963 "first haircut"; Krew Comb barber shop poster showing Latest Haircut Styles: "The Campus Leader", "The Executive", "The Continental", "The Sportsman", "Today", and "Yesterday". Below: matchbooks given out by barber shops. |
The 'Fifties Revival The '40s are generally considered
the end of the golden age of the barber shop. With the decline of male
customers during the wars, shops became more functional and stripped
down, replacing the rich wood paneling with painted white walls,
removing the once lucrative cigar humidors, unable to afford the
additional staff for manicures and shoe shines. Ornate carved
backbars, hand blown tonic bottles, upholstered wooden barber chairs,
and other items from the golden age are today avidly sought by
collectors.
But the '50s saw a renaissance of
sorts in returning servicemen who, used to a short military cut, both
sought out remaining shops and opened their own. During the Baby Boom,
they brought their sons to their favorite shops, who in turn brought
their sons, and the shop revived as a masculine gathering place as
G.I.s homed in on the red and white pole.
Multi-chair shops sprang up in the
new shopping centers, gleaming white and stainless steel. Many took on
hunting or sports themes, and installed the new invention of television
so patrons could watch the game. Used to military discipline, the new
clientele
was clean-cut and well-groomed.
A number of short haircuts made
their debuts in the '50s, among them the duck tail and flat top.
Numerous variations on the crew cut or brush cut appeared. Along with
Brylcreem to slick down the executive cut, there was crew cut wax to
stand up the short cuts. Not to mention Wildroot, Vitalis,
Vaseline, Lucky Tiger, Stephan's, Sandahl's, Fitch, and Jeris, to name
a few. Barbers poured on bottles, squeezed out tubes, and scooped
out jars, since all patrons got the "wet look". Since
most of these products were sold through barber shops, it meant
lucrative trade for barbers. As one slogan often seen in shops
advised, "Buy your home needs from your barber; he has the best!"
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Not
all barbers were decorators, not all were salesmen. But in these
halcyon days, they didn't have to be. Shops featured bright,
appealing, graphic advertisements for the same products used by,
and sold by, the barbers of the shop. Barbers could make a good living,
and Barber College was often a career choice for Varsity men. A three
legged stool, it's said, is the strongest, and barbering was firmly
established by the triad of the barber school, the barber supply
house, whose reps, known as "jobbers", visited shops to deliver
supplies, and thirdly, the ever- present barber shops. Top left: Boys in the '50s practice barbering at Boys' Town. Top right: ad in life magazine announcing that barbers will be selling Stephan's shampoos and tonics for home use. Bottom left: '60s Mennen ad for Protein 29 hair groom, available as gel or cream. Bottom right: Andis clipper ad in a '60s barber magazine. |
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at Amazon, or edit your shopping cart and proceed to Checkout. Disclaimer: barberz.com is a site for enjoyment. Information is taken from manufacturer’s instructions. It is not meant to substitute for a doctor’s or practitioner’s advice. While every attempt has been made to present factual information, neither barberz.com nor its associates make any health claims or substantiate any medical benefits for products on this site. Always read the instructions for any product and consult a doctor before starting any type of medical treatment or health plan, exercise or massage program. barberz.com and its associates assume no liabilty for any products or information on this site. copyright 2004-- 2010. All rights reserved. |
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